How to Increase Domain Authority of a Website in 2018 (Updated)
Most Bloggers and Website owners have only one aim in common:
Rank higher in Search Engines.
There are hundreds of web metrics out there, but there is one web metric that has taken on great importance exponentially since it came into the world of SEO.
That web metric isDomain Authority(DA)
Most of the websites that rank higher on search engines always have a tendency to high Domain Authority.
High Domain Authority > High Search Engine Rankings > More Traffic
Domain authority is a metric that was created by Moz based on the logarithmetic score between 0 to 100. If your domain authority is high, the more possibility you are to get a higher search engine ranking and to receive more and better traffic. You can use the Moz domain extension to check the domain authority of your website. It’s a very useful metric for SEO because they can judge the value of getting a link from a website based on its Domain authority.
Here, I have listed down 21 proven ways to Increase domain authority of a website.
Quality content is important – Use images, videos and infographics to make it more compelling and always contribute excellent content and become a niche in your field. The best quality of your website’s content is the main factor in determining its domain authority.
Content relevance – The content needs to be topic focused and not keyword stuffed.
Content-Length – Write a good descriptive blog having 2000 words as longer content ranks well and also has a chance to come up in featured snippets
Days of expiry of a domain name – Long lasting websites are more trusted by search engines. So book your domain for a longer period of time in advance only.
Moz Rank – MozRank is the metric used to score the strength of your website’s external links. Pages get MozRank based on the other pages on the web that link to them and the MozRank of those linking pages. MozRank uses a 0-10 scale (with 10 being the highest). The average MozRank rating for a website is a 3.
Moz Trust – Like MozRank, MozTrust is a metric used to help determine the quality of your external links. It is measured in the form of link equity that is tied to the “trustworthiness” of the linking website.
Link Anchor text – Proper Interlinking is necessary to relevant content and keeps not more than 100 links on a page.
The diversity of Links – Make sure that you use diverse Anchor text while linking. Make a study on naked URLs, exact match text, branded text, generic text, and topic-related text.
The total number of incoming links pointing to your website.
The Quality of the incoming links.
The Relevancy of all the incoming links.
The total number of external links a page has.
Social Signals (the popularity of your domain and contain in social media networks) – For the purpose of increasing Domain Authority, you have to work on Facebook business page and try to increase your page likes and followers in social accounts, be active on all your social media accounts, and insert social buttons on your website. Google uses social signals as one of the main factors in recognizing the better quality content.
Technical Requirements – Make sure all technical requirements like XML sitemap, webmaster tools, schema, breadcrumbs, https version, robots.txt, href language tags etc. is properly implemented.
Your overall Website’s SEO performance – Titles, description, headers, and Alts are properly implemented.
Page Speed – Make sure that the speed of the page is well optimized.
Mobile Friendliness – Make sure that your website should be mobile friendly and mobile responsiveness.
Remove Bad Links – Use the disavow tool and remove all bad links to your website
Website structure – Make sure that your website should be properly categorized, URL structure and permalinks properly maintained.
CTR – An increase and decrease affect domain authority. Higher the CTR, higher the changes for increasing domain authority as user experience metrics do counts.
The frequency of publishing – The frequency of publishing post or page is an important term, so schedule your post accordingly.